NL: Keynote speaker Floriforum announced

International Flower Trade Association and FSI – Floriculture Sustainability Initiative announce Jan van Dam, CEO of Dutch Flower Group, as the keynote speaker to open Floriforum, taking place on Monday 4 November afternoon on the eve of the opening of IFTF at EXPO Greater Amsterdam in Vijfhuizen, the Netherlands. He will set the scene and the afternoon program with perspectives on the theme "Cultivating Sustainability Together – Shaping Tomorrow's Floriculture".

Jan van Dam

After the keynote speech, there will be panel discussions led by a moderator. Panelists from different parts of the industry will share their thoughts and contribute to the discussion with transparent and data-driven insights. The conversation will focus on the important steps we collectively need to take for both B2B and B2C, aiming to create a unified, positive message. This approach will help sustain the future of the flowers and plants market and keep attracting the consumers of tomorrow.

Professional moderator Simone van Trier will conduct the program and facilitate interaction and co-creation with the audience to ensure a dynamic and stimulating afternoon.

Registration to Floriforum is free of charge and still open to qualified participants directly involved in the international floriculture industry. If you wish to register for the event, click here.