FloraLife has introduced a new film for its FloraLife Flower Food plastic packets, which aims to significantly reduce the use of virgin plastic.
In collaboration with packaging partners in the United States, FloraLife has developed an enhanced film made up of 51.3% recycled materials, combining post-consumer recycled (PCR) and post-industrial recycled (PIR) content. According to FloraLife, this results in a 12% decrease in greenhouse gas emissions and a 20% reduction in fossil fuel consumption for the film. Furthermore, the performance and quality of the film has not been impacted.
Mark Allen, Director of Global Wholesale Channel and Sustainability explained: "What this means is that 51.3% of our films have had a previous life. Of that, 32% comes from PCR, indicating that this packaging has been used by consumers before being recycled back into our supply chain. Additionally, 19.3% of the film is sourced from PIR, derived from waste generated during the film manufacturing process."
The new film will be used in all packets produced in the United States.
"The improved sustainable flower food packaging supports FloraLife's 2025 Sustainability Plan, the brand's sustainability initiative that is a long-term plan targeted for 2025 that implements the reduce, re-use, recycle, and respect principles in five commitment areas: climate change, water stewardship, product portfolio, sustainable packaging, and stakeholder awareness."
For more information:
Floralife
floralife.com