When it comes to growing flowers, timing is everything.
Gisborne flower grower Kate Briant has traded one career focused on perishable products in the horticulture sector, for an even more time-sensitive product.
"Once a flower is ready, it's ready," she told Country Life. "It's not like a mandarin, or an apple or a kiwifruit that can sit there for another week or two. When that flower is ready, if you don't pick it within 48 hours it goes to waste."
Kate made the move to flower farming, and running her own floristry business The Rural Florist, not long after the birth of her now four-year-old son George.
Read more at RNZ