Flower shops in Tijuana expect another year of plummeting sales for marigolds, the popular Día de los Muertos flower used to decorate grave sites and altars dedicated to the dead.
Sales of "cempasúchil," as the flower is called in Mexico, have been dropping for 13 consecutive years, according to flower vendors like Reyna Soto, who say sales are down by 90% since 2011.
The marigolds are popular during the Day of the Dead celebrations due to their vibrant color and strong scent, which is believed to guide the spirits of the deceased back to their loved ones.
"Last year we had so many flowers left over," Soto said in Spanish. "People just aren't buying them as much as they used to, they used to get five to ten bushels at one time, now they only take two, maybe three."
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