"This rose has the lowest carbon footprint of all roses available on the Dutch market"

Porta Nova is about to introduce its greenest rose, the Red Naomi Futura. Based on the new European calculation method FloriPEFCR, it is said to have the lowest carbon footprint of all roses available on the Dutch market: 56 grams of CO2 per stem.

Stefan van Vuuren, CEO and owner of Porta Nova said: "We are extremely proud of this result. We see it as recognition of our efforts and investments in recent years."

Greenest scenario with 100% wind power
This is Porta Nova's greenest scenario, based on 2023 data and 100% wind energy. The footprint of 56 grams of CO2 per stem was calculated by Greenhouse Sustainability. In the coming months, steps will be taken to achieve certification and the model will also be further fine-tuned together with the knowledge institutes. Stefan van Vuuren concludes with an appeal: "Which chain partners are willing to participate? Who wants to join us in showing the market that an ultra-low carbon footprint is simply possible with a minimal additional cost?"

FloriPEFCR as the standard method
Within the European Union, FloriPEFCR has become the official calculation method since 14 February of this year. This ensures that the environmental impact in the floriculture sector becomes comparable and transparent and that false environmental claims can be avoided. FloriPEFCR was developed by Wageningen University & Research and the Technical Secretariat including industry bodies such as FSI and Royal FloraHolland.

Over the past six months, the first footprint tools have been updated to the final FSI-compliant FloriPEFCR. Porta Nova performed all calculations internally using Greenhouse Sustainability's Flori Footprint Tool.

Mandatory from CSRD
Large traders and sector players are already required to produce their CSRD (Corporate Sustainability Reporting Directive) reports. These describe what the organization is doing to improve sustainability. For trading parties, such calculations are essential.

Trade Fair Aalsmeer
Eager to see this new rose? Porta Nova will be attending the Trade Fair Aalsmeer, held from November 5 to November 7 at the Royal FloraHolland Trade Fair in Aalsmeer. The green Red Naomi Futura can be viewed at stand 6.2 on the Trade Fair Aalsmeer.