At this year's Taspo Awards on October 25, 2024, in Berlin, companies from the green sector were honored in 17 categories. Among the winners: Europlant Canders from Straelen, who took first place in the "Best Analog Marketing Activity" category with its "Heidefestival 2023 - Heidestars live on stage".
To mark the 20th anniversary of Beauty Ladies Callunen last year, Europlant Canders transformed its variety show into a special event. Under the motto "Heidefestival", the variety show days started with a trade fair for gardeners, retailers, and florists. The highlight and conclusion of the Heidefestival was the "Green City Tour" - an event organized by the city of Straelen, where six selected businesses opened their doors to visitors. "With a varied supporting program, end consumers were allowed to obtain information from the producers on-site and gain insights into the 20-year success story of Beauty Ladies. Over 4,000 visitors flocked to the Heidefestival, making it the biggest event in the company's history to date."
Europlant Canders were also well represented in the "Plant Breeding or Concept of the Year" category: they took second place with their Mintberry. Mintberry is a fruity-fresh combination of the new Minty (with mint-colored Skyline effects) and the bright red Beauty Ladies top varieties Sabella and Scarlet.
For more information:
Europlant Canders 
europlant-canders-marketing.de/