During ExpoFlor Ecuador, Hoja Verde has highlighted their varieties and their sustainability efforts. After the trade fair kicked off with an opening speech from Eduardo Letort, CEO of Hoja Verde and President of the Board of Expoflores, three days of business, networking and floral beauty followed. Visitors of the Hoja Verde stand were introduced to the upcoming 2025 varieties, dyed rose collection, and their preserved flower products.
The Hoja Verde stand at Expo Flor Ecuador 2024
However, what truly captivated visitors, according to the Hoja Verde team, was the opportunity to get to know the people behind the flowers. At Hoja Verde's stand, attendees had the chance to meet the team, learn about their social and environmental responsibility projects, and the sustainability legacy behind growing Hoja Verde Roses. Hoja Verde also announced their official accreditation by Florverde Sustainable Flowers, adding to their list of certifications, including B Corp, Fair Trade Europe, BASC, Flor Ecuador, and Fair Trade USA. "This recognition solidifies our commitment to responsible and ethical production practices," the Hoja Verde team says.
The Hoja Verde Team
Hoja Verde will continue its journey at the International Floriculture Trade Fair (IFTF) in the Netherlands, from November 7-9. "If you couldn't visit us in Ecuador, or want to live a new experience in Amsterdam, this is the opportunity to discover not only our sustainable and beautiful roses but also the dedicated processes behind cultivating them."
For more information:
Hoja Verde
Hernán Dávila, Corporate Sales Manager
[email protected]
www.hojaverde.com.ec