Vitroflora is pleased to announce that Jeroen Meeder will join their organization. As of 1 November 2024, he will take on the role of Commercial Director at Gebr. Alkemade B.V., based in Lisse/NL. His tasks will include, the supervision and development of the European sales network of Alkemade Perennials and the parent company Vitroflora Producer Group Ltd.
Both companies are players in the market for young perennial plants. The two businesses supply young plants for all market segments, both for the 'visual' market and the classic landscape-oriented perennial market. The companies operate in the market based on a common catalog and a common sales team.
"The strength of the group is its unique and extensive product range, tissue culture laboratory in Poland and Thailand, and greenhouse production base in the Netherlands, Poland, and Portugal," states the Vitraflora team.
They add: "Industry training and more than 20 years of experience in the ornamental plant industry predestine Jeroen Meeder to creatively support our organization and its development. Passion and commitment to his work are qualities that complement his education and support every activity."
Jeroen Meerder shares what he expects from his new position, saying: "I am excited to start in my new role as Commercial Director and to leverage my experience in the sector to achieve our goals. The great potential of perennials as a crop offers wonderful opportunities for sustainable growth as is one of the key goals of our company. I strongly believe in our ability to make this a reality. With positivity and determination, I look forward to the future and the impact we can create together. It is a privilege to be part of this inspiring team and to work together on ambitious projects."
It is with "great optimism" that Vitroflora welcomes Joeren to their team and wishes him satisfaction in his new tasks and responsibilities
For more information: 
Vitroflora
www.vitroflora.pl