Plant By Number Design has announced its latest educational tool, Garden Design Placemats. These new placemats aim to make garden design fun, easy, and achievable. They assist garden centers in expanding winter workshop offerings and increasing spring sales by making the garden design process fun and approachable.
Using the paint-by-number concept, customers "paint" a garden of their dreams onto their placemat. Using pre-populated designs, and a "palette" of plants, the workshop guides gardeners through design principles such as color, bloom time, height, and function.
Collaboration with plant development services
Plant By Number has partnered with Plant Development Services, Inc., to feature varieties from the Southern Living Plant Collection, as well as Encore Azalea, Better Boxwood, and Butterfly Candy Buddleia, on the Garden Maps. "This exciting collaboration will further improve the customer experience by offering top-quality, regionally appropriate plants known for their beauty, hardiness, and appeal. Together, this partnership will support gardeners in enjoying the design process and achieving gardening success, encouraging them to return to the garden center as repeat customers."
"We love how these Garden Maps are a mini design school for our customers," says Corrina Murray, Director of Marketing for Plant Development Service, Inc. "Gardeners dream now in the fall and winter, then return in spring to pick up everything needed to effortlessly plant their garden, from the right plants to the precise placement."
"Our goal is to help garden centers educate their customers through workshops and easy-to-understand design," says Alexander Betz, founder and CEO of Plant By Number Design. "The Garden Design Placemats enhance the whole experience and demonstrate that creating a beautiful garden is both attainable and enjoyable."
Springtime plant pickup and easy planting: Two opportunities to connect with attendees
In spring, the garden maps will ship separately to the store, ensuring the workshop attendees return to purchase all their necessary plants. With their Garden Design Placemats in hand, customers can pick up the plants and ready-to-use Garden Map that matches their personalized designs. "The Garden Map provides a clear, step-by-step guide for planting, ensuring that customers can achieve the stunning garden they envisioned with ease."
According to Plant By Numbers Design, benefits of the Garden Design Placemats include step-by-step guides, concise plant descriptions and care instructions, theme-focused designs, class guidance and customer resources, and customizable plant menus.
The placemats will be available for pre-order in November, and delivery will start in mid-December, allowing garden centers to leverage customer engagement with sales as the gardening season returns in the spring. Allow for a three-week lead time.
For more information:
Plant By Numbers Design
pbndesign.com/