Horticulture sector to appear on Dutch TV

To raise consumer awareness about sustainable initiatives within the horticultural sector, Flower Council Holland is participating in the program Klimaatbewust Werkt. The episode in which Flower Council Holland appears, which airs on 10 November, focuses on natural crop protection. "The program offers a great opportunity to inform consumers about the concrete steps being taken as a sector toward more sustainable cultivation."

Focus on green cultivation: from prevention to biological solutions
The Klimaatbewust Werkt episode (in Dutch) revolves around green cultivation.It emphasizes how various organizations within the horticultural sector are combining their knowledge and strengths to make the production process more sustainable and flowers more resilient to diseases and pests.

Three approaches
The episode features three different professionals, each of whom contributes to the sector's sustainability uniquely.

Grower LG Flowers
Joyce Lansbergen explains how the company uses innovation and technology to grow products more sustainably. She talks about using AI for the early detection of potential diseases and pests, smart water circulation, and biological crop protection.

Breeder HilverdaFlorist
Bart Sneek discusses sustainable developments in plant breeding, describing how HilverdaFlorist prioritizes sustainability in its breeding program, developing plants that are better able to withstand diseases and pests.

Koppert
Tim Bossinga from Koppert Netherlands talks about trends in biological crop protection within the horticultural sector, explaining how Koppert's innovations contribute to healthy plant cultivation and the reduced use of chemical products.

A unique opportunity to share progress with the public
The program offers "an excellent venue" for informing consumers about the concrete steps that the floriculture sector is taking toward more sustainable cultivation. "These inspiring stories support our mission to increase awareness about our sector and strengthen its image."

The program will air on the following Dutch channels and times: RTL 7, Regular broadcast on Sunday 10 November at around 12:00 PM, repeat broadcast on Saturday 16 November at around 1:30 PM; and RTL Z, regular broadcast on Monday 11 November at around 9:30 AM with the repeat being on Wednesday 13 November at around 4:30 PM.