The Expo Greater Amsterdam in Vijfhuizen concluded the 14th edition of the IFTF, yesterday. After three days of meeting and greeting existing and potential clients, the exhibitors and visitors are now on their way home.
It again has been cut flower exhibition pur sang This edition featured the largest number of growers to date, including the addition of Ugandan flower growers, offering an even wider variety of blooms. The event attracted visitors from all over the world, providing growers with opportunities to connect with new buyers and explore potential expansion into new markets."
And entering new markets is a goal for many growers. By diversifying their markets, they can spread risk—an increasingly important strategy in today's climate of political and economic uncertainty around the world
Also buyers are looking for stability and diversity. Over the years, many farms invested in expanding their assortment. We, for example, see that many rose growers are now also growing and offering summer flowers, in turn making them a more one-stop shop.
Besides, sustainability is another hot topic, which was already widely discussed during Floriforum, that was held the day before the IFTF took off. Also when walking down the aisles and when talking to growers, it is a word that is often mentioned. Growers are investing in becoming and making their processes more sustainable and are adding more and more certifications to their list.
The FloralDaily editors were also present at the show, making their traditional photo report. Eager to see it? Stay tuned! On Monday, we will publish the photo report along with a post-show article. Below a small impression of our traditional photo report.
The Esmeralda team, presenting their assortment of roses, spray roses and summer flowers. New this year is their new red rose from own breeding (Genviv) named Redvolution. See this new variety in our photo report that we will published on Monday.
Daniela Navarro and Felipe Gomez of Selecta one, in front of their carnation assortment.
The team of Logiztic Alliance celebrating their 10th anniversary
Paco Rico and Rodrigo Halabi, Verdnatura, Santa Dorotea. An importer and one of the biggest wholesalers of Spain.
When thinking of Spain, recent floods may come to mind—and florists in Spain have also been severely impacted by the disaster. In response, Greenn came up with an idea: instead of discarding the flowers that were on display at the Verdnatura booth, they proposed to created bouquets to raise money for the affected florists. The proceeds from each bouquet will be donated to those who lost everything in the floods. Florists from six different countries came together to make the bouquets. You can read more about this initiative and how much money was raised later on FloralDaily.
Luca Quilici and Pier Luca Igliori of Flora Toscana, from Italy