The British Florist Association and its industry partner Queen Bee, have teamed up to share practical advice on how QR codes could streamline festive marketing efforts.
What is a QR code?
A QR (Quick Response) code is like a scannable barcode that directs your customers to a specific piece of online content. Think of it as a shortcut – one quick scan can take your customers directly to a webpage, video, discount offer, or any other online link. A person might see these codes on packaging, posters, or restaurant menus, and now, they're proving valuable in retail spaces, including floristry.
How to generate QR codes?
Creating a QR code is simple and free. Just follow these steps:
Step 1: Choose a QR code generator – websites like QR Code Generator or even Canva make it easy.
Step 2: Insert your URL – paste the url link to the webpage, PDF, or social media account you want to share. Tip: If you're linking to a PDF (like a Christmas gift guide), make sure it's hosted online, either on your website or a file-sharing service like Google Drive, so you have a unique link.
Step 3: Download the QR code – once generated, download the code and you're ready to add it to your materials!
Here are a few ways that florists can use QR codes this Christmas:
First way: Exclusive offers. Add a QR code to signage in your shop or even on receipts, leading customers to a hidden Christmas discount or special offer. This will incentivize them to return or shop online, making them feel valued and 'in the know'.
The second way is gift guides or exclusive offers. Share a QR code that directs customers to a digital Christmas gift guide, filled with clickable links for easy shopping. Alternatively, use a QR code to take customers directly to your Christmas online range.
Third: Customer feedback. Add a QR code to your packaging or receipts asking for a quick review. Directing customers to leave feedback helps build trust and showcases your service. Plus, positive reviews ahead of Christmas could tip hesitant buyers into new customers.
Fourth: How-to guides for bouquets and wreaths. For your Christmas range, why not offer a QR code on your message cards linked to a "How to care for your festive bouquet" guide, or how about a video showing "How to style your wreath for Christmas?" This is a way to add value to your product and enhance your customers' experience.
Why QR codes?
This festive season, as you're handling increased orders and footfall, QR codes can help you deliver a richer customer experience more easily. They give your customers access to information, offers and content instantly with a simple scan, saving time and avoiding the need for lengthy website URLs – all of this making it easier and quicker to buy, enquire or follow.
Source: British Florist Association