The Rose Company is a new venture brought to you by The Parfum Flower Company. "Our mission is simple: to bring you the most beautiful and sought-after Ecuadorian roses. While others may do this, what sets us apart is our unique approach and deep connection to the entire floral ecosystem", the team of the Parfum Flower Company says
Listening to florists, inspiring creativity
"We don't just sell roses; we listen. Our marketing team collaborates closely with florists and floral designers to understand the latest trends. Including colours and demands shaping the floral industry. Are classic red roses still in demand, or are there new colour trends emerging? What shades will inspire the designs of tomorrow? With this knowledge, we curate collections that not only meet but exceed expectations. Whether it's introducing florists to unique, unexpected colour palettes like the soft hues of 'Amnesia,' the elegance of 'Champagne Avalanche. Or the radiant charm of 'Country Sun,' we seek to spark inspiration. We also explore timeless favourites, reminding florists of the enduring beauty of classic white and cream roses. Plus, we stay ahead of the curve by considering upcoming trends, like matching roses to the Pantone Colour of the Year. And ensuring our varieties always feel fresh and relevant."
Connecting with growers: "The heart of our story"
What makes The Rose Company truly special is their relationship with the growers, they continue. "Our roses are not just flowers; they come from remarkable farms with stories worth telling. We work hand-in-hand with our growers to bring these stories to life, showcasing their sustainable farming techniques, innovative practices, and the dedication they show to their staff and communities. Through these collaborations, we ensure that every rose we offer reflects the care, passion, and skill of our growers. We're committed to sustainability and quality, making sure that our customers can trust the entire journey of their roses, from the farm to their arrangements."
Bringing new varieties to market
In addition to promoting established favourites, they also work closely with growers to introduce new, exciting rose varieties to the market. "By highlighting these roses in fresh and creative ways, we aim to give these new blooms the attention they deserve and carve out their place in the floral landscape. At The Rose Company, we believe in innovation, inspiration, and connection – all grounded in the beauty of Ecuadorian roses. Join us as we help florists discover new possibilities with every bloom"
For more information:
Parfum Flower Company
[email protected]
www.parfumflowercompany.com