The 2024 Yangje Flower Festa opened today at the aT Center in Seoul's Yangje-dong district, bringing a burst of late autumn color to the urban landscape during its three-day run starting November 15. The festival, centered at Yangje Flower Market aims to integrate flowers into daily life beyond their traditional role at ceremonial occasions.
"It's unfortunate that flowers have been limited mostly to special occasions. We want to make flowers a part of everyday life," explained a festival organizer. "A nation that loves and enjoys flowers is a nation with hope."
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