Alconbury Weald-based MM Investment Holdings has bought South Lincolnshire-based Poplar Flower Farms. With the acquisition, MM's seeks to increase its supply of home-grown flowers and bouquets, shortening supply chains and reducing the carbon footprint of the flowers it supplies to UK retail.
Phil Whelan, MM's CEO said: "We are delighted to bring Poplar Flower Farms into the MM family. This is a very important investment for us as we work to shorten our supply chain, reduce our carbon footprint, and increase our supply of British-grown cut flowers. All of that with the ultimate aim of creating what we call meaningful moments for our customers end consumers, and employees."