As temperatures drop, so do flower sales. "The sales of ordinary flowers are low," explains Wesley van Klaveren of FlowerGreens, a Dutch importer. Christmas items, on the other hand, are selling extremely well. The holiday season is approaching, and it's evident not only in living rooms adorned with Christmas trees and candles but also among wholesalers, importers, and exporters.
Mistletoe from Poland
"We currently have a lot of greenery and Christmas items in our range, and we are also already busy preparing for the Christmas season. A lot of beautiful things are coming in from South Africa, Portugal, Spain, and France," says Wesley. Flowergreens imports mainly from South Africa, where a lot of trade comes from, such as Cape Greens, proteas, grevilleas, and so on. "These you see a lot on the clock now, and direct sales of these are also doing well. The Cinerea is on the rise in terms of numbers, and the Populus berry is very much in demand at the moment. We also have mistletoe, indispensable for kissing under," he adds with a smile. "These are sold in bunches and are in high demand."
Towards Christmas, the demand for dark and red colors is growing. "We also have a wide range of these, such as leucadendron's in all shapes and sizes, and proteas for example. Prices vary daily, but that is the reality of supply and demand in these months," says Wesley.
Cold weather
On Mondays and Fridays, sales are higher, Wesley notes. "But our work goes on throughout the week because the aircraft plates come and need to be processed. As mentioned, you notice that there are fewer ordinary flowers. The temperature fluctuates enormously, and that affects sales. Customers still want flowers but are more cautious. The colder it gets, the less demand there is for flowers," he explains. "Instead, there is more demand for real winter products."
For more information:
Wesley van Klaveren
FlowerGreens
+31 612563 661
[email protected]
www.flowergreens.com