The effort that goes into creating handmade Christmas trees and wreaths is often underestimated. At Adomex, this is the busiest time of the year. While the company imports cut greens for bouquets year-round, their cold storage facilities are now brimming with the fresh, festive aroma of Christmas greens, creating a truly seasonal atmosphere.
Mix wreaths
Roy Stevens, buyer at Adomex says: "The traditional Nobilis wreath remains the most popular choice, though we also craft wreaths from Nordmann fir and various conifers. Additionally, our range includes mixed wreaths made from a variety of greenery, such as Conifer and Cypress. In Germany, mixed wreaths hold special significance, as they are traditionally distributed in churches on the first Sunday of Advent. As a result, Germany is the largest market for Adomex wreaths, whether sold directly or through wholesalers and exporters at auctions that supply neighboring eastern countries."
"Our trees and wreaths are made by suppliers in Belgium, Germany, and Poland," Roy explains. "It's impressive to see the effort and dedication that goes into delivering the finished products to us. There's a tremendous amount of work involved. Just last year, I visited our supplier in Belgium to see their process firsthand."
'Most wonderful time of the year'
The Christmas season isn't just "the most wonderful time of the year"—it's also the busiest at Adomex, both in terms of sales and sheer volume. "A Christmas tree takes up much more space than a bunch of salal for a bouquet," Roy explains. "As a result, our cold stores—which, I must say, smell amazing this time of year—are completely packed." He continues, "We start receiving the first shipments around November 1, and then it's four to six weeks of managing a large and fast-moving product range, all while keeping up with our regular operations. It's busy, but also a lot of fun."
Faster demand
Demand for Christmas greens seems to be picking up earlier every year, and Roy has noticed the trend too. "It could also be influenced by the weather," he explains. "Last year, we received the first products when it was still 18 degrees outside. This year, it's much colder, which naturally puts people in the Christmas spirit sooner." In the Netherlands, the tradition was to decorate homes for Christmas after 'Sinterklaas' (celebrated on December 5), but that timeline is gradually shifting earlier. As a result, garden centers and florists are preparing for customers sooner to meet the growing demand.
In addition to Christmas trees and wreaths in all shapes and sizes, Adomex also offers branches of Christmas greenery, available separately or as part of a bouquet or garland. "We primarily supply the base product," Roy explains, "which individuals or florists can then use to create their final designs, adding extras like holly, candles, lights, or a bow."
For more information:
Adomex
Tel: +31 (0) 297 231 290
[email protected]
www.adomex.nl