"With the right attention, you can create something special anywhere." Dinja Lankhorst, Regional Manager for Northern and Central Europe and Team Leader for Growing Support at Schoneveld Breeding, takes pleasure in in the extraordinary products within the portfolio. At the same time, she sees potential in existing products. "An eye-catcher can emerge in various ways," she explains. "Sometimes a breeder stumbles upon something unique, sometimes a grower notices something remarkable in their cultivation, and sometimes we draw inspiration from nature itself." For Dinja, the most important aspect is that the end result is both surprising and of high quality.
"By making the product special, we ensure that everyone benefits from the value we offer at Schoneveld Breeding."
Market Super Serie Djix
"As breeders, we enjoy collaborating on unique product-market combinations," Dinja continues. "Take Super Serie Djix, for instance. This is a gift from Mother Nature that emerged from our own breeding efforts. Our breeders have developed Djix into a truly remarkable product. We have introduced Djix in various countries through unique chains involving young plant producers, growers and retail. Our goal is to provide added value for all links in the chain. By making the product special, we ensure that everyone benefits from the value we offer at Schoneveld Breeding."
Continual surprise
Dinja also emphasises the importance of offering variety to consumers. "By providing not only the standard assortment but also unique products, you can continue to surprise throughout the year. And let's not forget, presenting a unique mix or colour around a special occasion makes it even more memorable. For example, inspire customers with a silver-leaved Super Serie Rembrandt in red and white for Christmas turns a regular product into an eye-catcher."
"Growers want to stand out, and it's our responsibility to provide them with surprising products that enable that differentiation."
Seducing and distinguishing
"Schoneveld Breeding is known among growers as the breeder that develops unique products. That's precisely what growers are looking for—a product that can attract trade, retail, and ultimately the consumer. Growers want to stand out, and it's our responsibility to provide them with surprising products that enable that differentiation."
Perola
"Take our Perola, for example. It's a unique Primula with longer stems, making it an eye-catcher due to its exceptional longevity—great for the consumer. Now that we've introduced the new Pink and Violet colours, it's an even more striking product in the market. For growers, the uniform flowering of our Perola means reduced labour, shorter harvesting time, and optimal transport loading thanks to the sturdy, uniform short flower stems."
Super Serie Dragon
Dinja identifies the recently launched Super Serie Dragon as the most striking eye-catcher. "We first showcased it during our Cyclamen Open Days, and it's now available in limited quantities. Dragon is truly exceptional. It looks as though the Cyclamen has been painted blue, but it's simply an astonishing genetic development."
High standards
No matter how surprising, the genetics are always of the highest quality. Dinja states, "We set high standards for everything we do. The seeds we supply are top quality. We always aim to be the best and to provide added value for all links in the chain." She emphasises that even the most extraordinary eye-catchers are reliable products: "No matter how unique, one thing never changes: every product in our portfolio meets our own high standards."
For more information:
Schoneveld Breeding
www.schoneveld-breeding.com