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"The key to quality in the flower supply chain"

"Whether you grow, transport, sell, or enjoy flowers or plants at home, we believe that every link in the chain is important to keep flowers and plants beautiful and fresh for longer," says Wendy Metselaar, Key account manager at Chrysal. Since 1929, Chrysal has been a driving force in the flower and plant industry, and with their solutions they support growers, traders and retailers worldwide in their pursuit of the quality.

"Our strength lies in innovation, quality, and sustainability. Through continuous investment in research and development, we offer solutions that are not only effective but also contribute to a more sustainable future."

From Harvest to Vase
The journey of flowers and plants - from grower to consumer - contains numerous challenges. Think of long transport times, exposure to changing conditions, and the risk of dehydration or loss of quality. Chrysal offers solutions that address all these challenges so that flowers and plants retain their beauty and vitality for longer and flower loss is reduced.

From harvest onwards, Chrysal helps growers, among others, with pre-treatment products that address key challenges in the chain.

This includes improving hygiene (stopping bacterial growth significantly extends the life span. Chrysal Clean Touch is effective against bacteria for 4 weeks), optimizing water balance (solutions that combat dehydration and promote water absorption), preventing Botrytis, and enabling sea transport or long storage, prevention of leaf yellowing or ethylene damage, and feeding flowers (special nutrients that help with bud opening, shelf life, and color intensity).

Innovation is driven by research
Wendy continues, "What sets us apart is our strong commitment to research. Our Research & Development laboratory in the Netherlands has been at the heart of our innovations for decades. Our specialists work with advanced technologies and have in-depth knowledge of biological processes to develop total solutions that meet the needs of growers and traders. Through these advancements, we continue to provide our customers with the best technologies again and again in a rapidly changing market."

Global Expertise and Support
In addition to products, Chrysal also offers customized advice and technical support worldwide. Its technical consultants conduct audits and tests on growers, traders, and partners, making recommendations on the best methods and optimal use of their products. This includes advice on hygiene, dosage, treatment duration, and application.

By having a local presence in countries of great importance to the flower industry, Chrysal aims to ensure that its customers can rely on expert support anywhere in the world.

A sustainable future
"At Chrysal, we are strongly committed to sustainability. We continuously work on products that both improve the shelf life of flowers and plants and reduce the ecological footprint of the floriculture sector. This makes us a partner not only in quality but also in sustainability," Wendy concludes.

For more information:
Wendy Metselaar
Key Account Manager Netherlands
Chrysal International
Tel: +31651629986
[email protected]
www.chrysal.com