Royal FloraHolland reports a €17 million loss in annual report 2023

April 2024 began on a challenging note, with Royal FloraHolland reporting a €17 million loss in their 2023 annual report. However, the month brought more than just financial updates. Highlights included the Flora Expo Astana in Kazakhstan, visits to 115 greenhouses across the Netherlands in just a couple of days, and much more. Here's an overview of what happened from April 1–15, 2024.

Annual report 2023 published:

Royal FloraHolland hit with €17M loss

2023 was a difficult and unpredictable year for many growers. Volume was 3.2% lower than in 2022. Average selling price (ASP) was slightly higher than…

Flora Expo Astana in Kazachstan takes off

De Flora Expo Astana in Kazakhstan took off this morning and the interest seems to be high as visitors from all over the world are finding their way to…

Photo report Visit the Greenhouse:

Visit 115 Dutch greenhouses with us (and 168,000 other visitors)

On April 6 and 7, Dutch growers opened their greenhouses to the general public. During the 46th edition of this annual event, which is called 'Kom in…

The sector seeks to further enhance its resilience:

Ecuadorian floriculture experiences growth amid international challenges

Being one of Latin America's largest flower exporters, Ecuador's floriculture sector plays a significant role in the international flower market.…

'Discover the story behind every flower:'

Ecuador: Mystic Flowers' sustainable efforts captured in short videos

Sustainability is of paramount importance at Ecuadorian flower company Mystic Flowers. To show all the sustainable practices they have as a farm, they…

CosMic Plants celebrates 20th anniversary and new ownership structure

Canadian Phalaenopsis grower CosMic Plants is celebrating its 20th anniversary this year. Since October 2023 they are also under new ownership as…

Steve Dionne, CalFlowers:

"Among California flower farms there is a strong spirit of innovation to solve the competitive imbalance that exists"

"The list of challenges that California flower growers are facing is long and daunting. We see steadily increasing cost centers such as labor and…