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App aims to equip young growers for success

Bloomin' Easy Care+ aims to equip young homeowners and beginners with a simple solution to their fear of failure when it comes to gardening. "The value further extends to nurseries, garden centers, landscapers, and designers who can use Bloomin' Easy Care+ to sell an experience of easy success to consumers."

"Imagine a landscaper getting fewer calls back to old jobs because they set up each client to receive Care Reminders for the varieties they installed through the App," says Bloomin' Easy Marketing Manager Kevin Cramer. "Picture a designer pitching clients popular Bloomin' Easy varieties via the App's augmented reality feature so they can, quite literally, see what each plant will look like in their specific outdoor space."

Bloomin' Easy Care+ app is the brand's on-the-go hub for young homeowner support. "Simply download the app on your phone, create an account, add your Bloomin' Easy varieties to My Garden, and accept notifications to receive timely Care Reminders and tailored how-to videos. With a bit of care each season, and zero guesswork using Bloomin' Easy's support resources, consumers can experience greater success that erodes fears and fuels their desire to explore the world of landscaping further."

For more information:
Bloomin' Easy
www.bloomineasywholesale.com

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