May, the month of Mother's Day and more

May 2024 was a month where the floral industry's focus on Mother's Day was complemented by several significant anniversaries, innovations, and challenges across the global floriculture industry. While much of the attention was on one of the industry's busiest seasons, there were also notable developments, such as the 40-year anniversaries of several companies, pioneering sustainability initiatives, and the introduction of new technologies in flower production. However, May also brought challenges, including the heavy rainfall in Kenya, which impacted flower production in the region. Below is an overview of these key events that defined the month of May 2024.

Tray specialist celebrates 40-year anniversary:

Denmark: "As production capacity doubled, we're now able to take on the global market"

"In comparison to other manufacturers that have a wide array of products, we pride ourselves in becoming specialists in irrigation trays over the past…

Kenya: Agriom starts own selection garden in Limuru

Agriom launches its own selection site in Limuru, Kenya. The selection location will serve as a trial site where various cut flower crops (such as…

Dutch Spring Trials 2024

"It's not about the quantity of visitors these days, it's about their quality." Like every year, the Dutch Spring Trails took place, previously they were known as the Pack…

A quest for the right orange rose

"For more than 8 years, we have been searching for the right orange rose, and eventually we found the Comanche," says Patrick Mbugua of Wildfire…

Joost Bongaerts, Florabundance

"There is a prevailing expectation that this year's Mother's Day floral sales may exceed those of 2023"

As Mother's Day is approaching, the floral industry in the United States looks forward to one of its peak seasons. We spoke to Joost Bongaerts, CEO of…

Florisol & Co celebrates 40th anniversary

"We preferred to move forward step by step"

"It all started in the 1980's when my uncle established the first flower farm in Ecuador", says José Ricardo Dávalos, the president of Florisol & Co.…

Kuehne+Nagel, LATAM Group and Elite Group cooperate to reduce Mother's Day air freight emissions

Kuehne+Nagel, the Elite Group, and a subsidiary of LATAM Group reached a joint agreement to reduce emissions associated with the air freight of flowers…

Digital pest scouting turns pest oasis into pest nightmare

Climate change-fueled extreme weather conditions are posing challenges especially to those growers who regularly deal with an already fluctuating…

NL: Mother's Day leads to a busy week

Mother's Day is on the horizon, one of the more significant days of the year that brings a lot of activity to the floral industry. We discussed this…

The industry reflects on Mother's Day

NL: "High prices for just about everything that goes in a vase"

"Our turnover for Mother's Day this year was roughly equal to last year," says Theo de Mooij of Hoven & de Mooij. "Prices were high, for just about…

Paul Mwangi, Zedgee Ltd

Extreme rainfall impacts Kenyan flower production

"Weather conditions have a significant impact on our outdoor flower cultivation. Any type of extreme weather, whether it's drought or rain, affects the…

Bob van Vianen and Robin de Vos

Holex China pioneers with Chinese trade in the Middle East

That bouquet of roses consumers purchase no matter where they are in the world originates from Europe, Africa, or South America, oftentimes. Yet,…

Francisco Viteri, Popoyán

Guatemala: "This new tissue culture laboratory responds to our near-shoring strategy"

Located 40 km from the International Airport in Guatemala City, Guatemala, we can find Pegón InVitro® (PIV), a recently inaugurated tissue culture…

Mother's Day business at Veiling Rhein-Maas

Veiling Rhein-Maas had a satisfactory Mother's Day week (Mother's Day in Germany always falls on the second Sunday in May) overall across all sales…

"Combining dipping with a suitable spray program in the field can provide the maximum treatment for effectively controlling Botrytis"

Gadot Agro provides post-harvest solutions to growers, retailers, and users of various flowers aiming to improve the quality and shelf-life of cut…

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New Greenhouse Guide available online and in print

Hello new Greenhouse Guide! The latest edition of our Greenhouse Guide for the horticultural industry is now available in both print and online…

Haim Rosenblum, Hishtil, on carbon footprint reduction

"We re-examined every single process, material, and facility across the company's operations"

"One of the most important issues multinational companies face today is the pressure to reduce their carbon footprint. A few years ago, we decided to…