In 2025, Wave Petunias from PanAmerican Seed will kick off the gardening season with its first official consumer national holiday. From now on, May 3rd will be known as National Wave Day – so let the festivities begin. The Wave Team has several events scheduled and additional plans for public relations outreach to continue consumer awareness for the brand spread happiness through Wave Petunias and Wave Pansies, and ultimately increase sales for garden centers.
To help growers and retailers take full advantage of this consumer blitz and rise in exposure, PanAmerican Seed has produced a ready-to-download Wave Promo Kit webpage filled with supportive marketing resources that stores can use to draw in shoppers and build excitement leading up to National Wave Day.
Visit www.panamseed.com/wavebrand to get the party started with downloadables such as videos, social media, logos and P.O.P., and fun activities.
In addition, a revised "Add Your Business" tool will help independent garden centers help shoppers find their stores by adding their location information. Wave fans can then search by zip/postal code through the WaveGardening.com "Where to Buy" webpage to find a store nearest them selling Wave Petunias and Wave Pansies.
Since its debut in 1995, the Wave brand in its distinctive pink packaging has drawn shoppers and fans by the millions. Now, with National Wave Day on May 3rd, this further confirms that Wave Is Growing. Regional potting party events with social media tastemakers are in the works; a national Newswire release will ensure the holiday has exposure in consumer press; sponsorships are confirmed for The Philadelphia Flower Show (March 1-9) with botanical artist Tu Bloom; and a soon-to-be-announced additional artistic collaboration will raise further awareness to the joyfulness of the Wave brand.
For more information:
PanAmerican Seed
www.panamseed.com