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Looking back at October 16-31, 2024:

A month of trends, partnerships, sustainability and more

Looking back at the second part of October 2024, the global flower industry has witnessed several groundbreaking developments, signaling a transformative shift in how flowers are grown, traded, and consumed. Among the most notable advancements is the potential of Liege Airport (LGG) to become Europe's largest air cargo flower hub, which could significantly enhance the flow of flowers across continents. New partnerships, such as Jet Fresh Flower Growers' strategic alliance as an Authorized VIP Rose Producer for North America and the Caribbean, reflect the growing globalization of the floral trade. Additionally, innovative breakthroughs in plant breeding, including Morel's introduction of the double-flowered Cyclamen, are pushing the boundaries of what's possible in floriculture. As the industry adapts to new challenges, sustainability efforts like Denis-Plants' transition to peat-free substrates and Viking Roses' expansion into Colombia exemplify the sector's commitment to eco-conscious practices. But of course, more happened, below an overview.

Willum van den Hoogen, Florius International FZCO

Liege Airport (LGG) has the potential to become Europe's largest air cargo flower hub"

"Liege Airport (LGG) has the potential to become Europe's largest air cargo flower hub," says Willum van den Hoogen, Managing Director at Florius…

Jet Fresh Flower Growers announces new North American partnership

Jet Fresh Flower Growers has announced its new partnership as an Authorized VIP Rose Producer and Distributor for North America and the Caribbean. This…

Morel marks a new era for Cyclamen persicum

"The first double flowered cyclamen on the European market"

It is the first double-flowered F1 hybrid cyclamen on the European market and flowers for more than 100 days. The cyclamen in question is Petit Moulin®…

Viking Roses opens test facility in Colombia

After having settled in the highlands of Kenya, Viking Roses has now also landed in the Bogota savannah with a new test facility, serving Colombia and…

Lazzeri presents new Poinsettia Collection 2025

"From breeding till rooting, our poinsettias are 100% made in Italy"

Italian breeder and young plant supplier Lazzeri is breeding poinsettias for more than 25 years now. Their assortment is constantly increasing and have…

Photo Report: IFPA 2024 - Flower Companies

Although the demand for plants and flowers has not returned to pandemic-era levels, US retailers have recognized the opportunities in this segment,…

Fresh Chain integrates into Hoja Verde Group

Fresh Chain, a Dutch flower importing company, and Ecuadorian flower producer Hoja Verde have news to share. Recently, Hoja Verde acquired a majority…

Delaware Valley Floral Group acquires Zieger & Sons

The Delaware Valley Floral Group has reached an agreement to acquire Zieger & Sons, a wholesale floral distributor that has served the Northeast region…

Jan Huisman, Mike Duivenvoorden and Ronald van Norde

The flower ban: an unbalanced measure or an opportunity for the sector?

It is now the talk of the day. How dangerous is a bouquet? Are flowers really good for the environment? And what about toxins? Should we stop giving…

Agapanthus festival, The Aloe Farm, South Africa:

"We will showcase the first ever pink Agapanthus in the industry"

With a Master's degree in Plant Science, Andy de Wet owns and operates three companies that are redefining how indigenous plants are cultivated, sold,…

Entrepreneurs bring cloned and refined bog Myrtle (Myrcia Gale) to market

"To our knowledge, we are (among) the first in the world who grow bog Myrtle in culture, and more interesting, most likely the very first to bring…

Denis-Plants going peat-free after tests

Belgian young plant company Denis-Plants is taking the lead and is switching to peat-free substrate with their perennials from 2025. The omnipresent…

The journey of Malanseuns Boerdery

Celebrating 111 years of excellence

Malanseuns Boerdery has evolved a lot since its humble beginnings 110 years ago as a fruit farm selling surplus trees. Today, under the leadership of…