New campaign to promote using flowers for self-care

That Flower Feeling has announced the launch of the Self Care, New You Challenge, a new initiative designed to engage consumers on social media and promote the message of using flowers for self-care. This campaign will run through the entire month of January, inviting participants to incorporate flowers into their self-care routines and share their experiences with a broader community. "We believe that flowers have the power to uplift and enhance well-being," said Vanessa Leite, Director at That Flower Feeling. "Through this challenge, we aim to inspire individuals to embrace the beauty of flowers as an essential part of their self-care practices."

Throughout the campaign, there will be weekly giveaways to reward participants for their engagement, along with a grand prize for those who consistently participate. The specific prizes will be determined and discussed by TFF's committee, aiming to ensure that they resonate with the community's interests.

Each week for the month of January, participants will have the opportunity to showcase their self-care flowers by sending in a photo, tagging That Flower Feeling, and explaining how flowers are impacting their lives during the challenge.

In addition, TFF encourages the entire floral industry to support and amplify this initiative by sharing the campaign across their own platforms. They believe that this collective effort will help spread the self-care message and reinforce the positive impact of flowers in daily life.

"We invite the floral industry to join us in making this campaign a success." Leite continues, "Together, we can elevate the importance of flowers and their role in enhancing well-being."