Dutch retailer Albert Heijn has announced it is expanding the range of flowers and plants it offers in its stores, including enhancing the arrangements that customers see as they walk through its doors.
A renewed range of flowers and plants is currently available at more than 100 outlets of the Ahold Delhaize-owned retailer, with more stores to follow over the course of the year.
"We know from our customers that they appreciate our fresh flowers and beautiful large plants," commented Constantijn Ninck Blok, director of merchandising and formats at Albert Heijn. "With this renewed concept we offer customers beautiful bouquets with a seven-day vase guarantee, various types of colorful flowers and a wide range of large green plants, delivered directly from our own flower center. In addition, with our new range of artificial flowers, we offer our customers an alternative to fresh flowers."
Read more at ESM