Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

India: Grower connects floriculture farmers to bustling markets

Amidst the lush, rolling hills of Mao, a little girl would hurry home from school, her footsteps quickening as the scent of fresh earth and wildflowers filled the air. Her parents, hardworking farmers, would be in the fields; she would eagerly lend a hand, carrying baskets of fruits and vegetables from the farm, her small hands carrying whatever little weight they could.

But it was in the quiet corners of the land, where a patch of flowers bloomed, that she found the most comfort. There, tending to her lot with the same care her parents had taught her, she would look at their delicate beauty, unaware that these moments spent nurturing those flowers would turn into a vision that would connect the hills of Mao to the cities far beyond.

Mao, in Manipur, often referred to as the "land of flowers", is known for its lush, organic produce and its people's love for nature. Chokhone Krichena, the 32-year-old founder of Dianthe Pvt. Ltd., is leveraging these sentiments to help floriculture farmers by bridging the gap between rural growers and urban consumers. By helping backend farmers get market access, she is giving them a means to safely grow their flowers and sell them at a fair price, driving the local economy.

Read more at The Better India

Publication date: