Roses Forever, the Danish family-owned company specializing in rose breeding, is looking forward to a busy and exciting IPM trade fair in Essen this year. "A large number of visitors are already expected to visit their stand, with both existing and new customers announcing their arrival", says Rosa Eskelund of Roses Forever.
On the left: The award-winning 'Our Last Summer' rose from Plant'n'Relax garden rose series will be shown together with 3 other new fragrant garden roses. On the right: Rosa and Harley Eskelund with Winner Takes it all Plant'n'Relax, a fragrant climbing rose. Sister to 'Our Last Summer' rose
Strong interest from producers
In early January, Roses Forever sent out invitations, and the response has been overwhelmingly positive, she says. "Many of the company's loyal customers have already secured access cards and confirmed their attendance. In addition, several new rose producers have announced their plans to visit the stand to explore the exciting opportunities Roses Forever has to offer."
Royal Victoria Plant'n'Relax Fragtant floribunda and Ophelia Plant'n'Relax Wonderful fragrance floribunda
Innovations in potted and garden roses
Roses Forever's stand will be a "must-visit" for established producers as well as newcomers to the field. "Visitors will be able to discover the latest innovations in both potted and garden roses. This year, the Infinity range of potted roses brings significant new developments, while the Plant'n'Relax series of garden roses introduces three brand-new varieties. These roses not only look stunning but also boast a wonderful fragrance."
Anders, Rosa and Harley Eskelund of Roses Forever at the IPM Essen 2024 where they also won the Show Your Colours Award IPM 2024 for Garden rose: Rosa Hybrid Plant'n'Relax.
A Danish company with proud traditions
"Roses Forever is globally recognized for its high-quality rose breeding. As a family-owned business rooted in Denmark, the company has earned a strong reputation for its innovative approach, dedication to quality, and passion for creating roses that can be enjoyed by customers around the world."
Princess of Orange Infinity and Yellow Infinity
Visit Roses Forever at IPM Essen
"Whether you're a producer looking for a new rose culture or simply curious to explore the latest varieties, our stand at IPM Essen is a must-see. Experience their rose innovations up close – the beauty and fragrance speak for themselves. With a strong combination of experience, creativity, and commitment, we continue to set new standards in rose breeding. 2025 promises to be another exciting year for us."
New Green Infinity and the bestselling Princess of Infinity
For more information:
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
[email protected]
www.roses-forever.com