Choice Farms has introduced Melanie Spilbeler as the company's new Director of Marketing.
Melanie's career began as the Director of Marketing at Syndicate Sales, where she developed an understanding of the floral industry. As co-founder of FreshPath Marketing, she has spent the past three years collaborating with a diverse range of industry players, including growers, wholesalers, retailers, and industry organizations, to deliver marketing strategies and educational initiatives. Her industry involvement includes chairing the WFFSA Marketing Committee, serving on the WFFSA board, and participating in the Society of American Florists' (SAF) Wholesale Council. Additionally, she is a speaker at industry events and a contributor to floral publications.
Jorge Constain, owner of Choice Farms, expressed his enthusiasm about Melanie's appointment, stating: "Melanie's deep industry knowledge, strategic vision, and proven track record in marketing make her an excellent fit to lead our marketing efforts. Her passion for the floral industry and dedication to strengthening our brand and positioning it for future growth align perfectly with our mission at Choice Farms. We are thrilled to welcome her to the team."
Melanie officially joined Choice Farms on Monday, January 6th.
For more information:
Choice Farms
www.choicefarms.com