A new year brings global opportunities. Last fall, Suntory Flowers Limited acquired European partner MNP (Moerheim New Plants) in The Netherlands, as part of its initiative to expand business in Europe. This new venture will enhance Suntory's business in bedding plants, as well as fresh-cut flowers. MNP is now officially Suntory Flowers Europe B.V.
The MNP partnership began in the late 1980s with the launch of Surfinia - the first petunias from cuttings. These vigorous petunias ignited a gardening boom, changing the landscapes of European towns. Ever since then, MNP has played a role in introducing and branding Surfinia and many more varieties, achieving success.
This experience and track record have established MNP in the European vegetatively propagated plant business, playing a role in the development of diverse varieties. Together, Suntory Flowers and MNP have continued to bring fresh winds to the floriculture industry with the development and branding of unique varieties Such as Sundaville/Sun Parasol and Senetti.
Jeroen Egtberts, Yasunori Yomo, Munenori Inagaki
Looking forward to the new venture, Suntory Flowers President Yasunori Yomo says, "With the launch of Suntory Flowers Europe, we are aiming to accelerate our foreign business operations, focusing on Europe, our most important region. More than ever, I believe that Suntory's flowers can decorate and change the landscape of Europe's cities."
Together, Suntory Flowers Limited and Suntory Flowers Europe B.V. are committed to a mission "to bring excitement and wonder to people through floriculture" by delivering beautiful plants to people all over the world through innovative product development and market expansion, establishing leadership in the European bedding plants and cut flowers segments.
For more information:
Suntory Flowers Europe
https://suntoryflowerseurope.com/