This summer, a new initiative is blossoming across the United States, merging the beauty of flowers with the promise of education for Latino students. The Generosity in Bloom campaign, led by the Generosety Trustees in partnership with the 1931 Foundation, aims to raise awareness and funding for scholarships dedicated to supporting Latino students pursuing education in the United States.
A bloom for education
The 'Generosety' campaign kicks off this summer. In collaboration with growers, wholesalers, and retailers, the campaign will be selling single-stem roses for just $1 at retail locations across the nation. The twist? Each $1 rose purchased will help fund scholarships for Latino students. "The mission of the initiative to advance Latino higher education in the United States by raising funds through public-private partnerships and individual contributions", explains Luis Cadavid, one of the trustees of this campaign.
No competition, just compassion
The beauty of this campaign lies in its approach, Cadavid continues, the flowers are available at retail locations without competing directly with day-to-day products in supermarkets. Shoppers will find the roses conveniently placed near cashier registers, making it easy to donate and bring home a flower—all while supporting education.
This is an important distinction for Generosety and the 1931 Foundation, which isn't focused on turning a profit but on ensuring that the flowers are put to good use. "We want to make sure the flowers are used to make a difference. We're not in it for the money—we're here for a good cause."
And why roses? "July is a perfect time for rose growers, who experience a higher harvest following their flushed crop from Valentine's Day and Mother's Day. The timing makes it an ideal opportunity to donate overproduction to a meaningful purpose. However, the campaign doesn't stop with roses. "While the foundation is starting with roses, it plans to expand its efforts to include other flowers, in the future."
A nationwide movement
The generosity of the flower industry has been essential in making this campaign possible. "Retailers, wholesalers, and growers, including those from Ecuador and Colombia, have pledged to donate their flowers, which will make their way into the hands of customers eager to contribute to the cause. The partnership between these groups and the foundation represents a shared commitment to both the Latino community and the global flower industry.'
Making a difference
The Generosety campaign serves as a powerful reminder that even the smallest act of kindness—like purchasing a $1 rose—can make a lasting impact. It brings people together to support Latino students. As the campaign gains momentum, the scholarship trustees and the 1931 Foundation is also looking for more opportunities to expand its reach and partner with flower shops and other retailers who share the same passion for generosity. "We want to keep the momentum going and make sure that we continue to create opportunities for these students. The more people who get involved, the bigger the difference we can make. In October or November, the foundation will reward scholarships to students and take the opportunity to thank the donors and companies that helped make the campaign a success."
For more information:
Luis Cadavid
Generosety
Email: tradecadavid@gmail.com
www.generosety.org
The 1931 Foundation
info@1931foundation.org
https://1931foundation.org/