China's floral market is booming ahead of the Spring Festival, with sales surging both online and offline, as the increase in quality, variety, and affordability of decorative flowers is driving demand to new heights.
Data from the China Flower Association and major e-commerce platforms show that this year's market is marked by rising household purchases, a wider variety of high-quality blooms, and more affordable prices.
Popular flowers like orchids and peonies are widely available, while new varieties such as wintersweet and holly are also gaining traction.
Sales of these emerging favorites have soared by over tenfold year on year on platforms like Huayibao, JD.com and Pinduoduo. Meanwhile, roses, lilies, sunflowers, and gerbera daisies -- popular among younger consumers -- have seen sales increases of over 50 percent.
Read more at Bastille Post Global