Last week, United Selections opened its doors for an exclusive flower presentation at their office in Holland. The event provided visitors with an up-close look at the latest commercial varieties as well as promising new codes currently in development. With a focus on their varieties from Ecuador and Colombia.
Buyers, florists, and industry partners had the opportunity to evaluate the performance, variation of colors, and vase life of these selections while discussing market trends and future breeding developments.
According to the team at United Selections, the event was not only a showcase but also a valuable moment to gather feedback from key stakeholders. "Bringing our varieties to life in such an interactive setting allows us to fine-tune our breeding efforts in line with market needs," they shared.
"With an ever-evolving assortment and a strong commitment to bring every year new spray and standard rose varieties to the market, we continue to shape the colorful rose future."
For more information:
United Selections
www.united-selections.com