More details begin to emerge for Eurflora 2025

The beauty, colors and scents of Euroflora - 13th International Exhibition of Plants and Flowers, the only Italian event among the European floralies recognized by AIPH - International Association of Horticultural Producers - will shine in Genoa from April 24th to May 4th. An event that evolves and looks at floriculture at 360 °, starting from production excellence, ranging from landscape architecture to environmental sustainability, conscious tourism and the world of research. A return with tripled spaces, compared to the last two editions in Nervi, in the former exhibition center, now transformed into the Waterfront of Levante, thanks to an important urban redevelopment project signed by Renzo Piano

The design of the event, signed by the architect Matteo Fraschini for Urges-Gruppo Valagussa, unfolds between art and nature: four installations, called "Green Origami" guide and characterize the path that develops over four kilometers. Evoking the famous practice of folding paper, they elevate the ground to make it become an image, a green vertical surface rich in colors in dialogue with the horizon.

Along the way, ad hoc installations will allow visitors to rise from the ground level to enjoy an overview of the event: a "flowery mirador" overlooking the sea in Piazzale Kennedy and a pedestrian bridge of more than 100 meters in the Jean Nouvel pavilion will have the role of enhancing the installations as a whole. These structures will be accessible to all.

Euroflora is also conceived as a place for sharing and exchanging skills, suggestions and passions. Four "Arenas" will host events, demonstrations and debates. The Palasport, a historic place for Euroflora, will have a specific installation in the central arena. Like organ pipes, a continuous curtain of 100% recycled and recyclable cardboard tubes will accompany the visitor from the entrance to the cavea, drawing 6 petals on the ground that will enhance the central installation in dialogue with the existing torus.

As per tradition, the Palasport will host the exhibition of the Municipality of Genoa, set up by ASTER, which is inspired by the theme of the four seasons and which, among the scenographies, will include some reproductions of Japanese prints with floral themes from the Edoardo Chiossone Museum of Oriental Art. Euroflora continues in the Marina area where, for the first time, part of the exhibition path will be created directly on the water.

The ground floor of the Jean Nouvel pavilion will be characterized by the aforementioned "Network Origami" and the raised walkway. On the first floor we will find the floral compositions, the cut flowers and the bonsai collections. Among the sources of inspiration for the floral designers are some reproductions of paintings with floral themes from the collection of the Albergo dei Poveri in Genoa. The Green Market, the epilogue of this story made of colors, will allow visitors to take home the memory of a special day.

Less than three months from the opening date, the occupied spaces are over 98% with important confirmations and interesting news also on the international level. A tour of Italy among the best Made in Italy floriculture productions, with individual presences of some of the best Italian floriculturists, universities, collectives coordinated by Associations of producers and Regions, the direct participation of the Ministry of Agriculture, of Coldiretti, Confagricoltura, Anve-National Association of Nursery Exporters, Federfiori and AFFI.

Among this year's novelties, the Egyptian Museum of Turin, with the reconstruction of a pleasure garden of ancient Egypt dating back to the so-called New Kingdom (1539-1076 BC) and the result of an archaeobotanical project, concerning the landscape, gardens and vegetable gardens in the ancient world started in 2022 and curated by a team of illustrious Egyptologists.

And then the Cinque Terre National Park, the Carabinieri Biodiversity Department and the extraordinary presence of the Italian Institute of Technology will show some of the technologies developed in the field of agriculture 4.0, sustainability and bio-inspired technologies in plants and seeds.

On the international level, alongside the French participations, the twin Floralies de France and Nirp, stand out the confirmations of the Exotic Garden of Monaco with its splendid specimens of succulents, of Spain with Murcia, capital of the most important Iberian horticultural district, and of China with the district of Guangzhou.

Also from the Asian continent, the return of Thailand is highly probable and for the first time the presence of Bhutan is announced, the only state in the world with the GNH - Gross National Happiness measurement index instead of the GDP. The small kingdom of the Eastern Himalayas, which has always focused on eco-sustainability, has the very rare blue poppy as its national flower and the cypress as its plant.

It will allow Euroflora visitors to experience the atmospheres of its spectacular panoramas that range from subtropical plains to steep mountains and their valleys and has always focused on eco-sustainability.

The 2025 edition of Euroflora - organized by Porto Antico di Genova Spa with the collaboration of the Municipality of Genoa, the Liguria Region and the Chamber of Commerce and the operational partnership of Aster Genova - marks the turning point of an important evolutionary path, highlighted by the president Mauro Ferrando: "We are proud to support the sector, in all its components, in a new and complete way, to propose and suggest models for a lifestyle that aspires to and seeks direct contact with nature, to return to the spectacularity of the former exhibition center transformed into the Waterfront of Levante, to the large spaces, the variety and comfort of an area that also offers large covered areas. The net exhibition area is growing, almost tripled, from 35 thousand to 85 thousand square meters, the number of gardens is growing, to date 144 against 90 in 2022, with surfaces ranging from 18 square meters of the smallest to almost 1300 square meters of the open-air garden of the Liguria Region. The number of landscape architecture projects, selected as part of the Ars Urbana Competition, has risen from 10 to 14. Participations in the Green Market are also increasing, the area in the Jean Nouvel Pavilion dedicated to the sale of plants, flowers, furniture, equipment, accessories, and natural products."