New data from same-day delivery business Gophr shows that romantics are increasingly leaving it to the last minute to order flowers for Valentine's Day.
Based on an analysis of last year's order data, Gophr expects to receive over five times as many same-day delivery flower orders from its trade customers on 14th February vs orders received on the previous day.
Additionally, Gophr also revealed that 78% of all flower orders are booked for the same day, with the latest delivery on last year's Valentine's Day being 11 pm - a true last-minute cupid.
Graham Smith, strategic account director at Gophr, commented: "Valentine's Day is, by a wide margin, florists' biggest day of the year. But shoppers are more time-poor and/or forgetful than ever. Luckily, florists are quite literally riding to the rescue and enabling romantic gestures with a broader range of delivery options, including same day, and even same hour - we've delivered flowers in as little as 20 mins last year."
Oleksandra Kosharna, director of Floritta Flowers London, also commented: "Gophr's same-day delivery service has been a lifesaver for us, especially during peak times like Valentine's Day. The flexibility and reliability ensure that even last-minute orders reach our customers on time, making it easier for us to meet demand".
Smith adds: "The 'cost-of-romance' is a very real concern for UK consumers, especially on Valentine's Day. With more pressure than ever on our wallets, more expensive romantic gestures might start to slip by the wayside."
For more information:
Gophr
https://uk.gophr.com/