Breeding Accel looks back at IPM Essen 2025

With IPM Essen 2025 over, Breeding Accel looks back on a show packed with meetings, innovations and milestones.

One of the innovations at IPM Essen 2025 was Digital Phenotyping, a technique that is helping Breeding Accel companies speed up the breeding process. Alongside visual assessments, it is now supported by cameras and sensors that continuously collect data. AI and advanced algorithms analyze this information, allowing breeders to better understand heritability patterns and create more effective crossings. Digital phenotyping allows constant evaluation, more accurate predictions and a more efficient selection of new varieties. Also known as Data Driven Breeding, this process is so promising that funding has recently been made available to further its development.

Innovation on all fronts
The Breeding Accel companies not only showcased joint innovations but also highlighted their own individual developments. These included Schoneveld Breeding winning the IPM Novelty 2025 award for their unique breeding success Illusia, Royal Van Zanten attracting a lot of attention with their new pot alstroemeria Lizzy and pot chrysanthemum Artistic Jeff, Labeau sharing more about their brand new lab in Turkey, set to start production soon, Fresh Forward handing out samples of two of their apple varieties, Bloss and Magic Star, and engaging in discussions about cross-pollination between the ornamental horticulture and fresh produce sectors, KP Holland showcasing their young plant material and thus differed in its presentation from the other Breeding Accel exhibitors, and Interplant Roses demonstrating their spray roses.

The next opportunity to meet with the representatives from Breeding Accel will be at the FlowerTrials from 10 to 13 June 2025.