The International Fresh Produce Association (IFPA) has announced that this years edition of The Floral Conference will take place on Feb. 24-26 in Miami, and registration is now open. Attending retail buyers for this year include Albertsons Companies, Aldi, Harris Teeter, H-E-B, Spartan Nash and many more.
"This event has evolved into a powerful platform for innovation, collaboration and growth," said Miriam Wolk, Chief Membership Officer at IFPA. "This year's conference underscores the momentum we've built and the value we deliver to our members and the industry at large. We're bringing the best minds in floral to one place, and the impact will resonate throughout the year."
This year, attendees will include representatives from major retail chains and 24 breeding companies from around the globe, offering a platform for building strategic partnerships. There will also be sessions on the state of floral, sustainability, consumer trends and technology adoption will be led by industry thought leaders.
"This event has been instrumental in connecting us with breeders who understand the unique needs of our market," said Laura Perkins, VP, National Floral Merchandising at Albertsons Cos. "The relationships we've cultivated here extend beyond mere transactions. They're collaborations that enable us to deliver innovative, high-quality products to our customers. Every year, we leave The Floral Conference inspired with fresh ideas, strengthened partnerships and a clearer vision for staying ahead in a competitive industry."
For more information:
International Fresh Produce Association
www.freshproduce.com/