February is the busiest month for Turkey's cut flower exporters, as Valentine's Day on the 14th of the month results in 70 million or more blooms being shipped to markets across the continent.
Revenue of between $8 million and $10 million is expected, and with International Women's Day following close behind on March 8, increased shipments at the end of February account for millions more blossoms.
Of the 80 countries Turkish growers exported to last year, the Netherlands, the UK and Germany were the leading markets for cut flowers. The trade is built on improved logistics capacity and rapid delivery, a vital factor for such perishable products.
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