Colombian flowers to adorn US Capitol this week

On Valentine's Day, the U.S. Capitol was dressed in Colombian flowers as part of an initiative led by the Colombian Embassy in the U.S., Asocolflores, and strategic partners in the sector. The goal was to highlight the importance of floriculture in the bilateral trade relationship. More than 4,000 roses, hydrangeas, and other varieties, that have been grown and cut in Colombia just a week earlier, are adorning the offices of 535 U.S. congressmen during February.

"Colombian flowers are much more than an export product: they represent our natural wealth, resilience and talent. We continue to take the color and excellence of our flowers to every corner of the planet, building a legacy of innovation and national pride," said Carmen Caballero, president of ProColombia, the promotion agency of the country.

"Floriculture is a pillar of the commercial relationship between Colombia and the United States. It is a sector that not only drives economic exchange but also strengthens the ties between our societies. Each Colombian flower that arrives in the United States reflects the efforts of thousands of families, as well as our country's commitment to excellence, sustainability and quality, which the U.S. market recognizes and values," said Colombia's Ambassador to the United States, Daniel García-Peña.

A Love Story in Manhattan
Colombia hosted this Valentine's weekend A Love Story with the country as the protagonist on the streets of New York. An emotional video was displayed on digital billboards in Manhattan and across platforms such as The New York Times, Fox News, CBS, and USA Today. The video tells the story of a couple traveling to Colombia and falling in love with its landscapes, culture, and people—a creative way to connect consumers with the story behind the flowers they give on Valentine's Day.

In addition to New York, Colombia was also hosting a Valentine's Day activation at Icon Park in Orlando, led by the Consulate of Colombia in Orlando with the support of ProColombia and Asocolflores. The event features Colombian flowers being handed out to visitors near the restaurants, with Colombia's Ambassador to the United States, Daniel García-Peña present at the celebration.