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Fairtrade International:

"The true cost of unethical flowers on Valentine's Day"

Fresh-cut flowers are not an 'environmental crime' — and they should continue to be a part of life's special moments including Valentine's Day. There is a lot of negative talk about the cut-flower industry, especially when it comes to use of synthetic pesticides like glyphosate that is associated with polluting water flows and land, as well as harming human health.

Plus, we know that not all flower farm workers are treated fairly, and some are unfortunately subject to workplace discrimination and gender-based violence.

But there is a choice when it comes to fresh-cut flowers, the environment, and the fair treatment of workers and that option is Fairtrade, as well as other responsible certification schemes.

Fairtrade-certified flowers must adhere to strict and comprehensive standards that include robust environmental criteria. The specifications require irrigation with reduced water consumption, strict waste management, and respect for biodiversity.

Read more at Fairtrade International

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