Middle. Left. Right. Front. Back. That's Carol Ruffin's tried-and-true method for the past 47 years to create the perfect flower arrangement. She's the owner of Blossoms Florist in Cincinnati. She's made many memories over the years, but one of her fondest is how it all began to take root.
"When I first started out, the first flowers I made were for my own wedding," Ruffin said.
Ruffin makes up part of the only 2% of Black florists in the U.S., according to Zippia. In Cincinnati, that number is even smaller. She's one of only three with physical locations.
"We don't have a lot of those businesses in our community. Therefore, it may be because they're out of sight, out of mind," Ruffin said.
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