A transformation is underway for the Perfection® brand. Marking the beginning of a new chapter, the brand is undergoing a rebranding and packaging renewal. "This is more than just a visual update—it is a reflection of the dedication, passion, and relentless pursuit of excellence that have defined Perfection® for years", says Pablo Bazzani of La Plazoleta, one of the farms that is producing Perfection alstroemerias. "This renewal aims to reinforce the brand's high standards and strengthen its position as a leader in the alstroemeria market."
United by Perfection
United by Perfection is their tagline, but according to Bazzani, it is more than a tagline. "It is the essence of what defines this journey. For years, more than just Alstroemerias have been cultivated—dreams have been nurtured, and a deep passion for creating something truly extraordinary has been pursued. This has been accomplished as a team—a group of families and individuals driven by a higher purpose: to offer the most perfect Alstroemerias the world has ever seen."
It's all about perfection
So what makes an alstroemeria a Perfection alstroemeria? "It may be clear now that we do not just grow alstroemerias. We cultivate dreams, passions, and the very essence of excellence. We are a dedicated, inspired, and committed team with a higher purpose: to offer the most perfect alstroemerias you have ever seen. Our passion for perfection is not just a goal; it is our reason for being. From the first sprout to the last petal, every alstroemeria is the result of a meticulous and rigorous process. Our standards are not just high; they are unparalleled. Every member of our company shares an unwavering dedication to quality, and this is reflected throughout our history. We believe in ourselves and in our processes. We develop the most advanced methods to ensure that our alstroemerias not only meet expectations but exceed them. Every step of the process is designed to maximize the beauty, color, and durability of our flowers. We recognize that true perfection is not a final goal but a perpetual journey toward excellence. With every step on this path, we commit ourselves to delivering the best, creating unforgettable memories for our clients, partners, and employees. Welcome to Perfection, where every day is an opportunity to be extraordinary."
Strong market demand
According to Bazzani, global demand for the Perfection branded Alstroemerias remains strong, with significant growth recorded in 2024 compared to the previous year. Sales have increased by 10%, reaching a record 40 million stems this year. While production areas in Colombia and Ecuador have maintained stable output, the presence of Alstroemerias continues to expand as florists, supermarkets, and key floral retailers increasingly incorporate them into their assortments. "The brand has solidified its position in major markets such as Europe and Asia while also experiencing notable growth in North America, particularly in the United States and Canada. This achievement underscores the rising demand for premium floral products and reinforces Alstroemeria's prominence within the global flower industry."
Brand renewal
From now on, the Perfection branded flowers are wrapped in a rebranded packaging. "This brand renewal is a celebration of our journey. It is a reaffirmation of the commitment to offer nothing but the best—to create not just flowers, but memories—experiences that linger long after the petals have fallen. Welcome to a new era of Perfection, where every day is an opportunity to strive for the truly unparalleled."
For more information:
Perfection® 
La Plazoleta
Suasuque
La Conchita
Flores de Los Andes
Valleflor
Geoflora
Multiflora
www.alstroemeriaperfection.com/