BloomNation, a technology platform for local florists, has announced that Valentine's Day 2025 was a record-breaking one for its partner florists in order volume, revenue, and e-commerce performance.
"Valentine's Day 2025 presented a unique challenge: falling on a Friday—a less-than-ideal day for floral sales. With consumers opting for dinner reservations and long weekend getaways, florists typically see softened demand when the holiday lands just before a weekend. However, thanks to BloomNation's advanced technology, marketing support, and strategic preparation, partner florists still experienced their most successful Valentine's Day ever."
Despite the challenges of a Friday holiday, BloomNation partner florists shattered records, as conversion rates on BloomNation-powered florist websites hit an all-time high, ensuring florists maximized every potential order, and BloomNation partner florists experienced the highest order volume and revenue in company history, surpassing previous Valentine's Day performances.
BloomNation had its best year in history for revenue generated for florists through their marketing services. "Our email and SMS marketing campaigns—sent on behalf of partner florists—drove 20% more revenue than last year, proving the power of targeted, data-driven outreach in maximizing florist sales during peak holidays."
Innovation to help florists win
Florists utilized BloomNation's latest Point-of-Sale innovations, including recipe management to design arrangements efficiently while controlling costs, delivery route optimization for streamlined logistics and faster fulfillment, smarter delivery zone tools for improved local coverage and pricing accuracy, and enhanced customer communication for seamless order status updates and substitutions, ensuring a smooth experience during peak demand.
Recent updates to the BloomNation website allowed florists to customize their sites, adjust holiday pricing by category, and provide an improved checkout experience, making it easier for customers to find and order the perfect floral arrangements.
Just in time for Valentine's Day, BloomNation launched an industry-first video card messaging tool, transforming floral gifts into cherished memories. Customers could attach personal video messages, with a link printed on the card accompanying floral arrangements. The feature saw nearly 800 users during its debut, delivering heartwarming moments that deepened the emotional impact of flower-giving.
"This milestone is more than just numbers—it's a testament to how technology, innovation and an open dialogue with our partners can empower local businesses," said Farbod Shoraka, BloomNation's Co-Founder and CEO. "We will continue to push boundaries to ensure independent florists have all the resources to succeed in this highly competitive market, no matter the season."
Florists recognize the impact of BloomNation's all-in-one platform in transforming their businesses. "I think that BloomNation has my back when it comes to my success. They respond to suggestions with tools that are better than I expected and surprise me with tools that I didn't even know I needed. Instead of having multiple vendors for PoS, website, email marketing, SEO, etc., they offer a fully integrated package that touches almost every aspect of my business so that I can focus on my customers. They give me so much to work with for free as a member instead of nickel-and-diming me," said Fiori Floral Design, a BloomNation partner.
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