Did you know that Valentine's Day remains one of the biggest shopping events in the Middle East? Flowwow, in collaboration with Admitad MENA, analyzed 2024 top gifting trends across the region.
Results
Flower sales soared by 550%, reaffirming their status as the ultimate Valentine's gift. Red, pink, and white roses were the top choices in the UAE, with luxurious 101+ rose bouquets becoming bestsellers.
Over 37% of Valentine's purchases were made via smartphones, with Saudi Arabia leading the way at over 50%! This trend is only expected to grow in 2025.
While florals remain top picks, fashion, electronics, and beauty products are gaining traction. In Saudi Arabia, men received more gifts than ever, from sports gear to car accessories.
Online game purchases increased by 32%, with Counter-Strike: Global Offensive skins and DOTA 2 Arcanas becoming popular Valentine's presents.
See their LinkedIn post for more stats.