According to ResearchAndMarkets, the floral gifting market in the US is expected to grow at a rate of over 5% next year. Experts in the industry believe this trend is partly due to the significant increase in immigrants: they bring their cultural traditions where flowers play an important role in festive, family, and religious ceremonies. In some cultures, flowers are an integral part of daily life, whether as a gift, a symbol of respect, or an element of decor. This contributes to the increased demand for fresh flowers and unique floral arrangements.
Against this background, the experience of specific successful businesses that are increasing their turnover is interesting: how they found their niche and how they stand out among their competitors. Such a company, La Fleurel Inc. was founded by Garri Vardanyan, a native of Russia. Every step of his journey is a response to current and future demands and trends: from opening his own or franchise flower stores in the U.S. and innovative designs to developing a universal platform for florists and flower stores.
His clients include many celebrities and major brands, and the store's operations have been recognized with prestigious awards. This success story is even more impressive because it was achieved by immigrants – those who are significantly contributing to the promising growth of the floral gifting market. How to achieve such results will be discussed below.
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