Luxurious, subtropical, and brimming with creativity—this is how Twan van Duijn describes Duijn-hove's new Decorum collection, Xanadu.
In the arrangements, the plants of this Dutch grower form the basis. "And to make them even more powerful, we also add varieties from other growers", he adds. "The result? A series of 23 luxurious arrangements that make a statement in any interior."
Chinese city
The name Xanadu came their way by chance. "Xanadu is not only the name of a chic shade of green, but also a city in China known for its luxury and subtropical climate. Moreover, there is a Philodendron species of the same name. This perfectly captures the essence of these arrangements: a magical combination of luxury and nature," Twan said.
Label
The Xanadu collection comes with an exclusive label and is marketed through a separate Floriday account. Decorum also provides professional instructional videos so that customers know exactly how best to care for these luxury arrangements.
Trade Fair Rijswijk
Curious about Xanadu? During the Trade Fair Rijswijk, the Netherlands, on March 12 and 13, this collection can be spotted at several spots; at the Decorum stand, at the novelty square, at the shop concepts square, and at Duijn-hove's own stand.
For more information:
Twan van Duijn
Duijn-Hove
Tel: +31 (0)6 82057990
twan@duijn-hove.nl
www.duijn-hove.nl