Certified American Grown held a webinar with J. Keith White focused on American Floral Trends and important consumer, designer and buyer trends for farmers to know about. In case you missed it, the recording is provided below.
What was learned in the webinar
Key stylistic trends in floral design, mass market, and retail, as well as consumer preferences shaping the demand for flowers and foliage, and how to align your planting and production decisions with market needs were all topics touched on in the webinar.
Why is this important?
Understanding marketplace trends is essential for your business success. By tuning in, you'll gain actionable insights that will help you stay competitive and deliver what designers, retailers, and buyers are seeking in the American-grown floral landscape.
If you wish to view the webinar, you can do so at the link here, which can be accessed using the passcode A+92$ld=
For more information:
American Grown Flowers
P.O. Box 23151, Ventura, CA 93004
Tel.: 805-617-4900
Email: info@americangrownflowers.org
www.americangrownflowers.org