In September 2024, Vitroflora made a debut with the "Living Catalog"—a collection of perennials cultivated directly in the ground. This initiative was highlighted in a recent FloralDaily article, where Vitroflora shared insights into this showcase.
Traditionally, the horticultural industry emphasizes plant displays during the active growing season. Vitroflora is breaking away from this convention by embracing a fresh approach. Since October, the company has been releasing monthly video updates showcasing the beauty of their perennial collection throughout each passing month. This innovative strategy highlights the aesthetic appeal of perennials even during the colder months when plants are often overlooked.
Situated in Poland, Vitroflora's collection endures the region's often harsh winter conditions. By doing so, the "Living Catalog" not only celebrates the resilience of these plants but also offers valuable insights into their year-round visual potential.
With this approach, Vitroflora invites horticulture professionals and enthusiasts alike to discover the hidden charm of perennials beyond their typical blooming season, reinforcing their commitment to innovation in plant presentation.
The video updates can be found on Vitroflora's YouTube channel at: https://www.youtube.com/@vitroflorapoland/
For more information: 
Vitroflora
+48 (52) 326 20 10
[email protected]
www.vitroflora.pl