Varb and trade fair GrootGroenPlus share a Heart for Green and will continue their collaboration in 2025. This means that participants of the 35th edition of the trade fair – taking place from 1 to 3 October in Zundert – can once again showcase their current assortment via the digital trade fair platform.
Participants showcase their assortment via Varb
Thanks to this partnership, all green participants can display their full, up-to-date product range in their GrootGroenPlus participant profile. This is achieved through an integrated display (i-frame), visible both on the trade fair website and in the free trade fair app. Additionally, a database will be available, compiling the entire range of all participants, accessible via the homepage and the trade fair app.
Participants can start uploading their product range via Varb up to two weeks prior to the start of the trade fair, ensuring that their offerings are online from day one. Those who are not yet Varb participants will receive a free temporary demo account.
The digital product database will remain open for a total of four weeks: two weeks before and two weeks after the trade fair. This allows visitors ample time to search for plants and products – either by (part of the) plant name or by participant. During the trade fair, the database will also be accessible via touchscreens on the trade fair floor. Visitors do not need to create an account, ensuring easy and seamless access to the system.
Additional visibility for companies and products
GrootGroenPlus participants can use this free Varb integration to enhance the visibility of their business and products. Non-green participants at GrootGroenPlus will not receive a Varb integration but will have other options to expand their participant profile. In the coming months, Varb and GrootGroenPlus will further develop the details of their partnership, with the central theme: Heart for Green.
GrootGroenPlus