US: Floriexpo, AFIA announce partnership

Floriexpo and the Association of Floral Importers of America announced a strategic partnership to extend the benefits of their respective platforms, fostering industry growth and collaboration 365 days a year.

This first-of-its-kind alliance signifies a synergy, combining Floriexpo's marketplace for connecting buyers and suppliers with AFIA's expertise in advocacy, education, and industry resources. Both organizations aim to enhance the floral industry's landscape, providing unparalleled value to their members and the broader community.

"Floriexpo is thrilled to partner with AFIA, a respected leader in the floral import sector," said Bob Callahan, President and CEO at Floriexpo. As owners of the show, we are committed in supporting the floral industry throughout the year. Floriexpo is now committed to supporting AFIA lobbying programs, which will enhance industry advocacy in this turbulent import landscape. In addition, Floriexpo will work with AFIA to identify and assist new importers looking to break into the U.S. market. This collaboration will allow us to provide our attendees and exhibitors educational opportunities, valuable insights, and expanded networking possibilities beyond the annual trade show."

"Partnering with Floriexpo allows AFIA to further amplify our mission of championing our members and the floral industry as a whole," stated Christine Boldt, Executive Vice President at AFIA. "This partnership allows AFIA to strengthen our mission of expanding industry advocacy as well as increasing our membership providing necessary resources to companies looking to grow their import business. We look forward to a fruitful and impactful collaboration."